Critical Illness Insurance Advisors

Tom Lawton's Advisors Guide to Critical Illness Insurance

ESSENTIAL SELLING TOOLS ADVISORS NEED TO SELL THE WORLD’S FASTEST GROWING INSURANCE PRODUCT

Tom Lawton's Advisors Guide Content Includes:

1. Winning Introductory Letters that get Clients and Prospects to call You

2. Setting the Table for the CI Sale: Your Very First Question - Your Opening Statement – The Next Three Questions

3. Winning Interview Scripts: Selling Business Owners - Selling Lawyers, Doctors, Professionals - The Family/Worksite Sale

4. Point of Sale: PowerPoint Presentations - Excel Spreadsheet CI vs Sinking Fund - DI vs CI Side by Side - Collateral News Articles - Tax Authority

5. The Close: Power Phrases & Sound Bites - The Five Final Questions - The Waiver Letter

6. PowerPoint Presentations for Individual & Group Seminars

Thomas J. Lawton "The Billy Graham of Critical Illness Insurance”

Tom Lawton spoke at the 2006 Top of the Table Annual Meeting on Critical Illness Insurance. Tom Lawton’s Advisors Guide to Critical Illness Insurance reveals the most effective prospecting strategies and selling techniques ever developed for this product. Tom shares his winning concepts and strategies that help advisors “hit the ground running” and achieve significant results in the Critical Illness Insurance marketplace. Tom Lawton’s Advisors Guide takes you from your very first question and opening statement, step by step through the close. Tom Lawton’s Advisors Guide to Critical Illness Insurance has the essential selling tools you need to effectively promote and sell the world’s fastest growing insurance product.

Disc 1 - Alphonso Franco The First Three Questions Selling Larger Cases Marketing by Occupation	Disc 2 - Alphonso Franco The New Mortgage Insurance Selling CI to Doctors Answering Objections High Limit DI - Dan Burns PFS	Disc 3 - Thomas Lawton Selling CI to Lawyers Elevator Talk Selling to Business Owners Answering Objections

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